What the T?

» Project Management

» Campaign Planning

» Vendor Assessment

» Quality Assurance

» Post Campaign Analysis

» Usability

» Training

Project Management

Whether you’re migrating your campaign from one platform to another, running a multifaceted digital campaign involving display, search, affiliates and networks or anything in between, I can help you ensure success. Understanding the big picture at a very detailed level makes my presence invaluable.

Campaign Planning

With the digital advertising landscape evolving by the second, its difficult to know exactly what's available to make the most of your campaign. When considering the numerous products out there, how could you know which products are actually going to help you achieve your goals?

Vendor Assessment

Now that you know exactly which tools to use, whose tools should you use? Whose products are going to deliver what you need, while integrating with the other vendor's products and minimizing feature overlap.

Quality Assurance

Once you've selected the vendors you want to work with and all the vendors assure you that their solution has been set up and tested, how can you be sure? Even if you're certain the vendors know what they're talking about, who's going to make sure that all the products work with each other and the whole flow is tested and working.

Post Campaign Analysis

Now that you've successfully deployed your campaign and have captured the data you set out to gather, how can you make sense of it all. What trends can you see in your campaign? How can you use those learnings to optimize your next campaign. Or simply, how can you format these reports so that management understands?

Usability

A crucial part of lead generation, that's often over looked, is the actual conversion process on the site. Once the user reaches the landing page, how effectively does the site convert? Using industry learnings and a host of innovative tools, we can optimize and streamline your conversion process. This includes re-writing the content to grab the user’s attention and make them act.

Training

The digital landscape is not an easy one to understand completely. But without understanding the fundamentals on how and why it works, the internet becomes difficult to completely appreciate. For this reason, I provide in house training on various set and bespoke topics.