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	<title>Thalakotur Consulting</title>
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	<link>http://www.thalakotur.com</link>
	<description>market to make it</description>
	<pubDate>Fri, 30 Jul 2010 19:34:00 +0000</pubDate>
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		<title>State Law Banning Deceptive Practices Signals Boom to Local Advertisers</title>
		<link>http://adage.com/digitalnext/post.php?article_id=145200</link>
		<comments>http://adage.com/digitalnext/post.php?article_id=145200#comments</comments>
		<pubDate>Fri, 30 Jul 2010 19:34:00 +0000</pubDate>
		<dc:creator>editor@adage.com</dc:creator>
		
		<category><![CDATA[Blog]]></category>

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		<description><![CDATA[Minnesota recently passed a new law, which goes into effect Aug. 1, prohibiting the use of local telephone numbers and geographically deceptive business names across the Internet and printed directories. If you&#39;ve ever Googled in hopes of finding a local service or business and ended up getting poorly disguised non-local results that have found ways to use local numbers, then you know how this law, eliminating that noise, will vastly improve local information searches for customers.]]></description>
			<content:encoded><![CDATA[Minnesota recently passed a new law, which goes into effect Aug. 1, prohibiting the use of local telephone numbers and geographically deceptive business names across the Internet and printed directories. If you&#039;ve ever Googled in hopes of finding a local service or business and ended up getting poorly disguised non-local results that have found ways to use local numbers, then you know how this law, eliminating that noise, will vastly improve local information searches for customers.]]></content:encoded>
			<wfw:commentRss>http://adage.com/digitalnext/post.php?article_id=145200/feed/</wfw:commentRss>
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		<title>Why Flipboard Won&#8217;t Help Publishing&#8217;s Smoldering Model</title>
		<link>http://adage.com/digitalnext/post.php?article_id=145191</link>
		<comments>http://adage.com/digitalnext/post.php?article_id=145191#comments</comments>
		<pubDate>Fri, 30 Jul 2010 16:00:00 +0000</pubDate>
		<dc:creator>mlearmonth@adage.com</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://adage.com/digitalnext/post.php?article_id=145191</guid>
		<description><![CDATA[Publishers are understandably dying to work with Flipboard, just as most see RSS feeds as key to serving their audiences, but Flipboard isn&#39;t going to save media. In fact, I&#39;d be stunned if any publisher really thought it was going to make a dime from working with Flipboard. Ever.]]></description>
			<content:encoded><![CDATA[Publishers are understandably dying to work with Flipboard, just as most see RSS feeds as key to serving their audiences, but Flipboard isn&#039;t going to save media. In fact, I&#039;d be stunned if any publisher really thought it was going to make a dime from working with Flipboard. Ever.]]></content:encoded>
			<wfw:commentRss>http://adage.com/digitalnext/post.php?article_id=145191/feed/</wfw:commentRss>
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		<title>CaT Trax: July 20, 2010</title>
		<link>http://adage.com/post.php?article_id=145184</link>
		<comments>http://adage.com/post.php?article_id=145184#comments</comments>
		<pubDate>Thu, 29 Jul 2010 18:44:00 +0000</pubDate>
		<dc:creator>Advertising Age - Blog Posts</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://adage.com/post.php?article_id=145184</guid>
		<description><![CDATA[Amazonian Developments, She-hackers and More]]></description>
			<content:encoded><![CDATA[Amazonian Developments, She-hackers and More]]></content:encoded>
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		<title>Our &#8216;Mad Men&#8217; Moment</title>
		<link>http://adage.com/smallagency/post.php?article_id=145181</link>
		<comments>http://adage.com/smallagency/post.php?article_id=145181#comments</comments>
		<pubDate>Thu, 29 Jul 2010 17:35:00 +0000</pubDate>
		<dc:creator>Advertising Age - Blog Posts</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://adage.com/smallagency/post.php?article_id=145181</guid>
		<description><![CDATA[For Sterling Cooper Draper Pryce, it was a box of sandwiches at the Pierre. For the three co-founders of Shine, it was a Perkins Restaurant in Madison, Wisc., circa August 2001. And while certainly a different time -- not to mention a very different cultural context and set of circumstances -- there are a few truisms that likely ring true for virtually any new agency. It&#39;s been said that going back to the beginning is the best way to continue moving forward; so sit back, pour a martini and revel in a few thoughts on the joy of the startup.]]></description>
			<content:encoded><![CDATA[For Sterling Cooper Draper Pryce, it was a box of sandwiches at the Pierre. For the three co-founders of Shine, it was a Perkins Restaurant in Madison, Wisc., circa August 2001. And while certainly a different time -- not to mention a very different cultural context and set of circumstances -- there are a few truisms that likely ring true for virtually any new agency. It&#039;s been said that going back to the beginning is the best way to continue moving forward; so sit back, pour a martini and revel in a few thoughts on the joy of the startup.]]></content:encoded>
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		<title>Checking Into a Stieg Larsson Novel? Get Ready for Check-in Fatigue</title>
		<link>http://adage.com/digitalnext/post.php?article_id=145159</link>
		<comments>http://adage.com/digitalnext/post.php?article_id=145159#comments</comments>
		<pubDate>Thu, 29 Jul 2010 15:00:00 +0000</pubDate>
		<dc:creator>adageeditor@adage.com</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://adage.com/digitalnext/post.php?article_id=145159</guid>
		<description><![CDATA[The ever-brilliant Caroline McCarthy posted a story on companies rolling out badge programs to reward things that do not involve location. The problem with the rush to &#34;reward&#34; consumers with badges and stickers is that they eventually diminish in value as they become a) less scarce, and b) not attached to anything of value.]]></description>
			<content:encoded><![CDATA[The ever-brilliant Caroline McCarthy posted a story on companies rolling out badge programs to reward things that do not involve location. The problem with the rush to &quot;reward&quot; consumers with badges and stickers is that they eventually diminish in value as they become a) less scarce, and b) not attached to anything of value.]]></content:encoded>
			<wfw:commentRss>http://adage.com/digitalnext/post.php?article_id=145159/feed/</wfw:commentRss>
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		<title>The Democratization of Giving</title>
		<link>http://adage.com/goodworks/post.php?article_id=145041</link>
		<comments>http://adage.com/goodworks/post.php?article_id=145041#comments</comments>
		<pubDate>Thu, 29 Jul 2010 13:30:00 +0000</pubDate>
		<dc:creator>Advertising Age - Blog Posts</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://adage.com/goodworks/post.php?article_id=145041</guid>
		<description><![CDATA[Everyone has heard of mobile giving, thanks to a number of successful initiatives such as the Haiti drive earlier this year. Mobile is clearly becoming a preferred way for consumers to make microdonations, to express an opinion and to volunteer time or an opinion. So all nonprofits need to establish their mobile presence now, says C. Douglas Plank of Mobilecause.]]></description>
			<content:encoded><![CDATA[Everyone has heard of mobile giving, thanks to a number of successful initiatives such as the Haiti drive earlier this year. Mobile is clearly becoming a preferred way for consumers to make microdonations, to express an opinion and to volunteer time or an opinion. So all nonprofits need to establish their mobile presence now, says C. Douglas Plank of Mobilecause.]]></content:encoded>
			<wfw:commentRss>http://adage.com/goodworks/post.php?article_id=145041/feed/</wfw:commentRss>
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		<title>Did David Kenny&#8217;s Twitter Feed Give Away His Akamai Move?</title>
		<link>http://adage.com/adages/post.php?article_id=145173</link>
		<comments>http://adage.com/adages/post.php?article_id=145173#comments</comments>
		<pubDate>Wed, 28 Jul 2010 23:01:00 +0000</pubDate>
		<dc:creator>rparekh@adage.com</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://adage.com/adages/post.php?article_id=145173</guid>
		<description><![CDATA[On July 21 and July 22, David Kenny may have inadvertently announced his intentions to move to Akamai by checking in at the company. Moral of the story?  Whether Foursquare is important for marketers or isn&#39;t, it&#39;s pretty damn useful for reporters. And stalkers.]]></description>
			<content:encoded><![CDATA[On July 21 and July 22, David Kenny may have inadvertently announced his intentions to move to Akamai by checking in at the company. Moral of the story?  Whether Foursquare is important for marketers or isn&#039;t, it&#039;s pretty damn useful for reporters. And stalkers.]]></content:encoded>
			<wfw:commentRss>http://adage.com/adages/post.php?article_id=145173/feed/</wfw:commentRss>
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		<title>Five Reasons Marketers Should Care About How Hard the IRS Is Working</title>
		<link>http://adage.com/adagestat/post.php?article_id=145158</link>
		<comments>http://adage.com/adagestat/post.php?article_id=145158#comments</comments>
		<pubDate>Wed, 28 Jul 2010 20:35:00 +0000</pubDate>
		<dc:creator>mcarmichael@adage.com</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://adage.com/adagestat/post.php?article_id=145158</guid>
		<description><![CDATA[The IRS makes projections based on a combination of third-party economic data and forecasts along with historical data and trends it has observed. Here are five theories about its findings, and what they could mean for marketers.]]></description>
			<content:encoded><![CDATA[The IRS makes projections based on a combination of third-party economic data and forecasts along with historical data and trends it has observed. Here are five theories about its findings, and what they could mean for marketers.]]></content:encoded>
			<wfw:commentRss>http://adage.com/adagestat/post.php?article_id=145158/feed/</wfw:commentRss>
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		<title>Major Marketers Turn to Small Shops for More Than Bits and Pieces</title>
		<link>http://adage.com/smallagency/post.php?article_id=145154</link>
		<comments>http://adage.com/smallagency/post.php?article_id=145154#comments</comments>
		<pubDate>Wed, 28 Jul 2010 19:47:00 +0000</pubDate>
		<dc:creator>Advertising Age - Blog Posts</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://adage.com/smallagency/post.php?article_id=145154</guid>
		<description><![CDATA[One of the most striking trends in this year&#39;s Ad Age Small Agency Conference and Awards was the number of campaigns executed by small agencies for huge clients. They&#39;re no longer sub-contractors, but partners in the bigger creative process.]]></description>
			<content:encoded><![CDATA[One of the most striking trends in this year&#039;s Ad Age Small Agency Conference and Awards was the number of campaigns executed by small agencies for huge clients. They&#039;re no longer sub-contractors, but partners in the bigger creative process.]]></content:encoded>
			<wfw:commentRss>http://adage.com/smallagency/post.php?article_id=145154/feed/</wfw:commentRss>
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		<title>You Didn&#8217;t Expect Motorola Not to Make a Huge Deal of IPhone&#8217;s Antenna Problem, Did You?</title>
		<link>http://adage.com/digitalnext/post.php?article_id=145152</link>
		<comments>http://adage.com/digitalnext/post.php?article_id=145152#comments</comments>
		<pubDate>Wed, 28 Jul 2010 18:07:00 +0000</pubDate>
		<dc:creator>kpatel@adage.com</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://adage.com/digitalnext/post.php?article_id=145152</guid>
		<description><![CDATA[Motorola took another whack at Apple&#39;s iPhone 4 Wednesday to boost its new Droid phone.]]></description>
			<content:encoded><![CDATA[Motorola took another whack at Apple&#039;s iPhone 4 Wednesday to boost its new Droid phone.]]></content:encoded>
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